Swiss-born Alisha Lehmann, 26, has previously expressed her ambition to use her social media presence to raise the profile of women's football and attract a new audience to the sport.
For context, England's Chloe Kelly and Alessia Russo have 1.5 million and 1.1 million Instagram followers respectively, while former US star Alex Morgan boasts 9 million followers.
Lehmann's posts vary between lifestyle content and football-related updates, appealing to a wide and diverse audience. However, this visibility also makes her a target for criticism.
"Sometimes, it's frustrating," she told BBC Sport. "People don't see the work that I put in. They think I just train and then go home to make TikToks - it's not true.
"I'm very professional. I always give everything on the pitch and I want to be the best. If I've not done my best when I check my data after training, I will do extra rounds to try to improve.
"People can think what they want but everything I do is focused on being the best player I can be."
Lehmann moved to the Women's Super League in 2018, joining West Ham after scoring twice in the 2018 European Under-19 Championship.
Over six years in England, she made 108 appearances, scoring 19 goals and providing 10 assists during her time at West Ham, Everton, and Aston Villa.
Following a challenging period in Italy with Juventus and Como, Lehmann says returning to England, a country she considers "home," was an obvious choice.
"I signed a long-term deal in Como but after a month I realised I didn't like it and wanted to return to England," she explained.
"I love it here, the football is better and England feels like home to me."